We are looking for a Brand and Creative Specialist to propel our e-commerce brand into a position of clear market leadership. In a highly saturated online retail environment, this individual will be instrumental in building a distinctive, relevant, and memorable brand that stays top-of-mind for shoppers at every stage of the purchase journey, from inspiration to checkout.

This isn't just about advertising; it’s about creating real impact , elevating brand differentiation and maximizing our ability to drive traffic, demand and sales.
Key responsibilities Define and lead the creative vision for the brand, ensuring a clear, differentiated and consistent positioning that stands out from other e-commerce players and retailers.
Translate brand strategy into powerful creative ideas and territories that drive brand awareness, consideration and ad recall, exploring new cultural spaces to elevate the brand.
Define and evolve the brand’s messaging architecture , tailoring messages to each phase of the funnel, each audience and each stage of the customer journey.
Own the brand’s visual and verbal identity (including key brand assets) and ensure its consistency across all customer touchpoints: ads, social, website, app, product pages, emails and post-purchase experience.

Be the expert in building AI-powered creative production systems across the brand: design and own the workflows, prompts, custom models, templates and guidelines that allow the team to produce on-brand assets at scale (campaign adaptations, social content, banners, product and category visuals), ensuring brand consistency in every piece.

Support the creative development of 360º campaigns (ATL, digital, social, CRM, onsite and branded content),



ensuring creative excellence at every touchpoint.
Lead communication plans for new launches and key commercial moments (seasonal campaigns, sales periods, Black Friday, etc.).
Measure, iterate and optimize creative effectiveness based on performance insights and brand tracking, against key metrics: ad recall, consideration, traffic, conversion rate and Brand Power.
Collaborate closely with marketing, media, data, and product teams to maximize impact and efficiency.
Requirements 5+ years of experience in creative roles (ideally within an agency and/or a digital brand).
Proven experience in creative teams and managing integrated campaigns.
A solid portfolio showcasing campaigns that demonstrate both differentiation and effectiveness.
The ability to bridge the gap between creativity and business results.
Experience in digital environments (ideally e-commerce) and performance-oriented brands.
Hands‑on experience with generative AI tools for creative production (image, video and copy), and the ability to turn them into scalable, on‑brand workflows.
Excellent storytelling and presentation skills , with the ability to pitch and sell ideas effectively.
High level of English.
What we are looking for Strategic mindset with a sharp focus on brand differentiation.
Ability to generate "breakthrough" ideas that stand out in a saturated category.
Inspirational leadership style that is both demanding and collaborative.
The ambition to build a market‑leading brand , not just a competitive one.

Cultural sensitivity and the ability to authentically connect with real audiences.

Impact‑oriented approach: a focus on driving tangible results, not just creative output.

#J-18808-Ljbffr

📌 Brand and Creative Specialist (Barcelona)
🏢 EmpresaConfidencial
📍 Barcelona