18 oct
|
ALOHAS
|
Barcelona
As our Asia Marketing & PR Intern, you help ALOHAS get noticed in China and Korea — not just translated into them. You work closely with our Asia Marketing & PR Manager and the wider Marketing & PR team to bring a local lens to every launch, campaign and influencer moment in your market.
This is a hands-on role. You DM, post, pitch ideas and follow up yourself.
YOUR CHALLENGE
Influencer Outreach:
- Reach out to fashion, beauty and lifestyle influencers across Korean and/or Chinese social platforms via DM for gifting, product collaborations and partnerships.
- Draft outreach messages tailored to each influencer's style and audience.
- Keep a tracker of responses and follow-ups.
Social Media & Community:
- Upload, schedule and publish content across channels (Instagram, TikTok, Xiaohongshu/RED, Weibo, etc.), with light captioning and editing to match brand tone.
- Monitor and respond to comments and DMs to keep the community engaged.
Localization & Cultural Lens:
- Propose original, market-specific content and campaign angles for China and/or Korea — not just translations of global content.
- Flag nuances, platform norms or sensitivities a global campaign might miss, and suggest adaptations.
Trend Radar:
- Track trends across Asian social media, fashion, beauty and celebrity culture (K-pop, C-pop, dramas, etc.) to keep ALOHAS part of the right conversations.
Team Support:
- Support the wider Marketing & PR team with day-to-day coordination and ad hoc projects — a chance to see how a integral brand's marketing function runs.
YOU WILL ROCK AT THIS ROLE IF YOU HAVE...
- Fluent English and native or near-native fluency in Korean or Mandarin Chinese. Both? Even better.
- A genuine pulse on social media trends, influencers and celebrity/entertainment culture in your native market.
- Comfort reaching out to strangers online and writing messages that don't read like a template.
- An eye for what makes content feel "native" to a market rather than just translated.
- Currently pursuing or recently completed a degree in Marketing, Communications, PR, Fashion or a related field.
- Detail-oriented and organised — comfortable juggling several small tasks at once.
- Prior experience with content creation or social media (personal or professional), or basic tools like Canva/CapCut, is a plus.
📌 Asia Marketing & PR Intern (Barcelona)
🏢 ALOHAS
📍 Barcelona