Описание:
Founded in 2025, Pillar has grown to a team of roughly 75 people serving over 800 construction firms. Following a €15,2M funding round in 2026, we are now kicking off our international growth. Our mission is to modernize construction management by integrating artificial intelligence, data analytics, workflow automation, and financial tools. Having established ourselves as a go-to partner for Italian SMEs, we are expanding into Spain, giving you the opportunity to shape our local market entry from the ground up.
Задачи:
- Own market entry from zero together with central Growth and local Sales. Adapt what's proven in Italy - paid frameworks, lifecycle motion, SEO/content foundations - to the local market, rather than reinventing it wholesale.
- Own local product marketing: messaging, competitive intelligence, and buyer psychology specific to construction (or adjacent regulated industries) in-market.
- Partner with the central Paid vertical to launch and localize acquisition campaigns for a market with no prior performance data.




- Partner with central CRM/Lifecycle to build (not just adapt) nurture flows and segmentation for a brand-new customer base.
- Work hand-in-hand with local Sales as it ramps, aligning on pipeline expectations from day one.
- Document what you learn: market-specific insights, what worked, what didn't, so it can be reused as we open the next country.
- Report on market traction and feed learnings back into the central roadmap and into the playbook for future launches.
- Your one goal: prove the market, build the engine, and leave behind a repeatable model for the countries that come next.

Требования:
- You have experience launching or scaling marketing in a new country/market, ideally in B2B SaaS or a sales-led business.
- You're comfortable working in a matrix, leaning on specialist central teams (paid, lifecycle, SEO/content) rather than owning every lever solo.
- You think in metrics: CAC, ARR, pipeline, conversion, funnel, especial

📌 Marketing manager (Barcelona)
🏢 Pillar
📍 Barcelona