Social Media Lead - SportyTV & Sports Media Brands
Madrid
About Sporty Group
Sporty Group is a global sports entertainment company, home to leading brands like SportyBet , Football.com and SportyTV . We operate at the intersection of sports, content, community and technology , building products and media experiences that connect fans with the moments that matter.
Our media brands, led by SportyTV , bring fans closer to the game through highlights, stories, analysis, personalities and football culture, across every major social platform.
Role Overview
We’re looking for a Social Media Lead to drive social strategy and coordinate the social team behind SportyTV and our sports media brands . This role combines team leadership , a sports journalism mindset and strong editorial judgement to make our channels a go-to destination for football fans.
You’ll set the editorial direction, run day-to-day publishing operations, and lead a team of social media managers, community managers and content creators, making sure our output is fast, accurate, engaging and built for growth .




You’ll work closely with Content, Video/Production, Design, Brand, Marketing, Partnerships, BI and Country teams , and report to the Social Media Director.
Key Responsibilities
- Lead, coordinate and develop a team of social media managers, community managers and content creators across SportyTV and our media brands.
- Set priorities, assign coverage and run workflows and shift planning for match days, live events and breaking news.
- Give clear feedback, run regular editorial meetings and raise the team’s creative and editorial standards.
- Build scalable processes (calendars, briefs, approval flows, playbooks) that keep the team fast and consistent.

Editorial Strategy & Sports Coverage
- Define and execute the social and editorial strategy for SportyTV and Football.com , aligned with general brand guidelines and business priorities.
- Own the editorial calendar around major football and sports moments

📌 Social Media Lead (Madrid)
🏢 Sporty Group
📍 Madrid