Join Marketing Analytics as a senior individual contributor focused on Search Engine Marketing (SEM) to lead paid search analytics for Rover globally. You'll shape how we measure and optimize acquisition across our growing portfolio of brands and markets. As a key thought partner for SEM leaders, Finance, Data Science, and Analytics Engineering, you'll set the analytical agenda and stay hands‑on with the analysis. A central question: when our brands compete for the same searches, how do we know if we have grown the business as a whole?
Задачи:
Guide bidding and investment across brands. Evaluate spend allocation, marginal returns, customer lifetime value (LTV), and payback. Help SEM teams assess cross‑brand cannibalization and identify where additional spend generates incremental growth. Lead experimentation and incrementality. Design and analyze channel tests, geo‑split experiments, and multibrand tests. Choose appropriate methods, assess statistical power and uncertainty, and turn results into recommendations on bidding and spend.



Explain performance and identify opportunities. Diagnose changes in acquisition cost, conversion, and return on ad spend (ROAS). Translate auction dynamics, customer behavior, and marketplace conditions into clear recommendations that lead to action. Strengthen attribution and reporting. Reconcile platform and internal measurement, distinguish attributed results from incremental growth, and build trusted dashboards. Partner with engineering and Data Science on data quality, conversion signals, and customer‑value inputs. Own the SEM analytics roadmap. Identify important questions, challenge assumptions, and prioritize by business impact. Build learning agendas for different markets and lead stakeholders toward decisions grounded in evidence and clear trade‑offs. Raise the team's analytical standards. Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentation. Balance statistical rigor with business ne

📌 Data analyst in SEM (Barcelona)
🏢 Joppy
📍 Barcelona