Your Responsibilities As a key member of the team, you will be responsible for: * Based on your regional business needs you will build and execute the local marketing plan to support business growth in the Iberia region. * Identify and organize our presence at local events and conferences. * Execute global lead gen campaigns collaborating with the corporate marketing team, and develop local campaigns based on your market priorities. * Position our brand by identifying the trendy topics and the associated keywords in your region. * Deploy regional campaigns on social networks to increase corporate and employee branding. * Contribute to content production in line with general content plan and localize corporate content when it is relevant for your markets. * Report results and analyse marketing effectiveness while managing database quality. How to achieve the objectives * Work closely with the company's marketing team to execute relevant and effective lead generation campaigns.



* Work closely with the country manager and the Sales team of your region to deploy local campaigns aligned on the Sales priorities and to ensure the MQL follow‑up. * Communicate with the Field Marketing Team about all your projects (campaigns, events…) and share information. What We're Looking For * Experience o A master’s degree in business or marketing. o Strong oral and written communication skills to develop content such as blog posts, product presentations, business cases or white papers. o Experience in B2B marketing ideally in the software industry. o You are comfortable speaking in front of customers or Imaweb’s salespeople. o Very comfortable communicating in English. o Autonomy, proactivity and creativity. * Languages English and Spanish mandatory, Portuguese and French are a plus. * Communication Strong communication skills, both verbal and written. * Technical Skills Hubspot. * Interpersonal Skills Ability to collaborate in a diverse and dynamic environment. What We Offer We underst

📌 Field Marketing Specialist (Madrid)
🏢 Nextlane
📍 Madrid