F&B; Cluster Marketing & Communication - Minor Hotels Barcelona Barcelona, ES Spain A F&B; Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region. Definition of the Marketing & Communication Plan for Outlets * Establishment of the Marketing & Communication plan. * Plan adaptation throughout the year. Branding and Concept * Ensure visual and conceptual consistency for each outlet. * Development of all stationery and communication/marketing materials required for each restaurant. Digital Communication * Handle publications to social media, supervise publications, materials, and shootings. Control monthly publication calendars. * Coordinate with agencies and the e-commerce team. * Optimize presence on key platforms (websites, Google Business Profile, reservations). PR * Coordinate the PR plan of each outlet’s hotel. * Draft/Review press releases.



* Organize national and international press trips to promote the restaurant. * Hosting: receiving journalists and influencers. * Development of gifts for clients or press. * Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted. Campaigns and Activations * Ensure proper implementation of promotions and events. Analysis and Visibility * Establish KPIs, track them, and consolidate reports. * Verify updates of websites, apps, and basic SEO. * Analyze competition and digital trends. Regional and Cross-Functional Coordination * Align the strategy of the different outlets under a unified brand vision. * Share best practices among hotels and ensure consistency across all markets. Management of Suppliers and External Agencies * Select, coordinate, and follow up with PR, social media, and design agencies. * Validate deliverables and ensure compliance with timings and budget

📌 F&B Cluster Marketing (Barcelona)
🏢 MINOR Hotels
📍 Barcelona