Experteer Overview

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In this role you drive the organic visibility of zooplus across European markets by creating and refining content for both traditional and AI-powered search. You will own end-to-end content projects, working with internal teams and external partners to produce locally relevant, on-brand content. Your work combines SEO and GEO best practices to improve discovery and performance across markets, including monitoring AI-driven search experiences. This is a hands-on individual contributor role focused on delivering measurable content impact.

Compensaciones / Ventajas
• Plan and deliver SEO and GEO content projects from research to publication and optimization
• Conduct keyword, topic and competitor research to identify opportunities across Europe
• Build topic-cluster content plans using search volume, intent, trends and seasonality
• Create clear briefs and ensure published content is accurate, on-brand, and locally relevant




• Optimize on-page elements and internal links for traditional and AI-powered search
• Monitor performance and translate insights into concrete improvements
• Collaborate with SEO, Product and Technology on site structure and templates
• Manage content agencies, freelancers and translation partners with cross-functional teams

Responsabilidades
• 2–3 years of hands-on SEO experience in e-commerce or similar
• Strong experience in SEO content strategy, keyword research, brief creation and on-page optimization
• Experience delivering content projects end-to-end from research to publication and review
• Practical use of SEO tools (Google Search Console, Ahrefs, Screaming Frog) or equivalents
• CMS experience (Contentful, WordPress or similar) xghoner
• Understanding of technical and off-page SEO and their impact on content performance
• Strong analytical skills to translate data into optimization actions

📌 SEO/GEO Content Manager with French or German (Madrid)
🏢 zooplus
📍 Madrid