A F&B; Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region. Definition of the Marketing & Communication Plan for Outlets * Establishment of the Marketing & Communication plan. * Plan adaptation throughout the year. Branding and Concept * Ensure visual and conceptual consistency for each outlet. * Development of all stationery and communication/marketing materials required for each restaurant. Digital Communication * Handle publications to social media, supervise publications, materials, and shootings. Control monthly publication calendars. * Coordinate with agencies and the e-commerce team. * Optimize presence on key platforms (websites, Google Business Profile, reservations). PR * Coordinate the PR plan of each outlet’s hotel. * Draft/Review press releases. * Organize national and international press trips to promote the restaurant. * Hosting: receiving journalists and influencers. * Development of gifts for clients or press. * Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted. Campaigns and Activations * Ensure proper implementation of promotions and events. Analysis and Visibility * Establish KPIs, track them, and consolidate reports. * Verify updates of websites, apps, and basic SEO. * Analyze competition and digital trends. Regional and Cross-Functional Coordination * Align the strategy of the different outlets under a unified brand vision. * Share best practices among hotels and ensure consistency across all markets. Management of Suppliers and External Agencies * Select, coordinate, and follow up with PR, social media, and design agencies.



* Validate deliverables and ensure compliance with timings and budgets. Budget and Reporting * Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B; department. * Control the assigned marketing investment. * Prepare consolidated reports by country/region for Management and BU. Reporting * Direct reporting to the GM. Skills * Excellent capacity to plan, organize and manage priorities; * Strategic thinking, in line with brand positioning and business objectives. * Service oriented person * Strong sense of aesthetics and creativity. * Excellent communication skills, verbal and written, in Spanish and English; * Experience / knowledge of graphic design tools * Prior experience in Hospitality and Tourism/Gastronomy/Luxury experience * Spanish mother tongue is mandatory plus high level of English Qualifications * Master/Bachelor's Degree in Marketing or Communication * Minimum 2 years of experience in similar position At Minor Hotels Europe & Americas, we are committed to shaping exciting careers around the world and fostering cross-cultural experiences. Our journey is driven by the passion and dedication of our amazing teams, who also enjoy exclusive benefits such as: * General experience – a diverse team representing over 150 nationalities. * Challenging professional development opportunities, both nationally and internationally. * A wide range of training programs to enhance skills. * Well-being initiatives, including flexible working conditions. * Employee recognition programs, such as our “Memorable Dates.” * Opportunities to make a difference through our sustainability program and volunteering initiatives. * Employee rates and promotions, with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program. #J-18808-Ljbffr

📌 F&B Cluster Marketing & Communication - Minor Hotels Barcelona
🏢 Minor Hotels Europe and Americas
📍 Barcelona