A F&B; Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region.Definition of the Marketing & Communication Plan for OutletsEstablishment of the Marketing & Communication plan.Plan adaptation throughout the year.Branding and ConceptEnsure visual and conceptual consistency for each outlet.Development of all stationery and communication/marketing materials required for each restaurant.Digital CommunicationHandle publications to social media, supervise publications, materials, and shootings. Control monthly publication calendars.Coordinate with agencies and the e-commerce team.Optimize presence on key platforms (websites, Google Business Profile, reservations).PRCoordinate the PR plan of each outlet’s hotel.Draft/Review press releases.Organize national and international press trips to promote the restaurant.Hosting:



receiving journalists and influencers.Development of gifts for clients or press.Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.Campaigns and ActivationsEnsure proper implementation of promotions and events.Analysis and VisibilityEstablish KPIs, track them, and consolidate reports.Verify updates of websites, apps, and basic SEO.Analyze competition and digital trends.Regional and Cross-Functional CoordinationAlign the strategy of the different outlets under a unified brand vision.Share best practices among hotels and ensure consistency across all markets.Management of Suppliers and External AgenciesSelect, coordinate, and follow up with PR, social media, and design agencies.Validate deliverables and ensure compliance with timings and budgets.Budget and ReportingEstablish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B; department.Control the assigned market

📌 F&B Cluster Marketing (Barcelona)
🏢 Minor Hotels Europe and Americas
📍 Barcelona