18 oct
|
Sanofi
|
Cataluña
Job title: Product Manager Patients and Digital Channels DermatologyLocation: BarcelonaAbout the jobAt Sanofi, we're an R&D-driven;, AI-powered biopharma company committed to improving people's lives and delivering compelling growth.
As a Product Manager within our Dupixent Dermatology team, you will feel part of this ambition, while being responsible for the strategy & execution of Patients and Digital Channels in Dermatology. An important pillar in the Dupi that will have a great impact on patients living with AD and PN.We're looking for an enthusiastic, innovative & growth-minded team member to join us around this meaningful purpose.
La información a continuación detalla los requisitos del puesto, la experiencia esperada del candidato y las cualificaciones correspondientes.
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Main responsibilities:
Lead the strategic marketing plan for Patients and Digital Channels in Dermatology, ensuring optimal market penetration and adoptionDevelop and execute the comprehensive marketing tactical plan,
aligned with integral product objectivesCoordinate effectively with other functions (especially Sales, Medical Affairs, Market Access...)Develop educational & promotional materials, GTM strategies & projects with consistent messaging and brand identity across the ecosystemEstablish strong partnership relationships with key stakeholders (KOLs) in the rheumatology community, capturing relevant opinions from external stakeholders to integrate into marketing strategy definition and tactical plans.
Conduct thorough market and competitive analysis, integrating all necessary information (market analysis reports, ad-hoc studies, field visits with sales teams, and consultations with key opinion leaders)Maintain regular contact with Global Marketing team to obtain and provide information about the local situation, competitors, strategies, markets & Glocal strategic approach.
Supervise and control the A&P; budget allocated for the brand, maximizing resources to achieve bud
📌 Product Manager (Cataluña)
🏢 Sanofi
📍 Cataluña