Overview
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In this ALM marketing role, you drive global and regional programs that connect engineering solutions with enterprise buyers. You will partner with segment and field teams to design campaigns that generate awareness, engagement, and measurable pipeline impact. The role sits at the intersection of marketing, sales, and product, translating technology leadership into market momentum. You will own programs end-to-end in a fast-paced, integral tech environment, enabling growth for PTC’s ALM business.

Responsabilidades

- Partner with ALM segment leaders and field marketing to design and execute global and regional go-to-market programs
- Plan digital marketing initiatives including webinars, paid campaigns, virtual events, and third-party promotions
- Review market data and competitive positioning to inform messaging and content updates




- Measure and report program performance to optimize and inform decisions
- Align with sales to drive qualified opportunities and support pipeline goals
- Collaborate with creative, product, and demand generation teams to ensure consistent messaging and flawless campaign execution

Requisitos principales

- 2–5 years of B2B product marketing experience in enterprise software, engineering, or manufacturing technology
- Strong project management and communication skills with cross-functional xhfqzwm collaboration
- Familiarity with marketing analytics and GenAI platforms or willingness to develop expertise
- Results-driven mindset with ability to analyze impact and adjust strategies
- Interest in growing a career in a global tech company known for innovation and leadership

- proactive mindset
- strong communication
- cross-functional collaboration
- marketing analytics
- GenAI platforms
- digital marketing

📌 Senior Specialist, Alm Product Marketing (Barcelona)
🏢 MindMatch
📍 Barcelona