A F&B; Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region.
Definition of the Marketing & Communication Plan for Outlets
- Establishment of the Marketing & Communication plan.
- Plan adaptation throughout the year.

Branding and Concept
- Ensure visual and conceptual consistency for each outlet.
- Development of all stationery and communication/marketing materials required for each restaurant.

Digital Communication
- Handle publications to social media, supervise publications, materials, and shootings. Control monthly publication calendars.
- Coordinate with agencies and the e-commerce team.
- Optimize presence on key platforms (websites, Google Business Profile, reservations).

PR
- Coordinate the PR plan of each outlet’s hotel.
- Draft/Review press releases.
- Organize national and international press trips to promote the restaurant.
- Hosting: receiving journalists and influencers.




- Development of gifts for clients or press.
- Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.

Campaigns and Activations
- Ensure proper implementation of promotions and events.

Analysis and Visibility
- Establish KPIs, track them, and consolidate reports.
- Verify updates of websites, apps, and basic SEO.
- Analyze competition and digital trends.

Regional and Cross-Functional Coordination
- Align the strategy of the different outlets under a unified brand vision.
- Share best practices among hotels and ensure consistency across all markets.

Management of Suppliers and External Agencies
- Select, coordinate, and follow up with PR, social media, and design agencies.
- Validate deliverables and ensure compliance with timings and budgets.

Budget and Reporting
- Establish the annual budget of each restaurant in

📌 F&B Cluster Marketing (Barcelona)
🏢 Minor Hotels Europe and Americas
📍 Barcelona