We are looking for a Brand and Creative Specialist to propel our e-commerce brand into a position of clear market leadership. In a highly saturated online retail environment, this individual will be instrumental in building a distinctive, relevant, and memorable brand that stays top-of-mind for shoppers at every stage of the purchase journey, from inspiration to checkout.

This isn't just about advertising; it’s about creating real impact , elevating brand differentiation and maximizing our ability to drive traffic, demand and sales.

Key responsibilities

- Define and lead the creative vision for the brand, ensuring a clear, differentiated and consistent positioning that stands out from other e-commerce players and retailers.
- Translate brand strategy into powerful creative ideas and territories that drive brand awareness, consideration and ad recall, exploring new cultural spaces to elevate the brand.
- Define and evolve the brand’s messaging architecture , tailoring messages to each phase of the funnel, each audience and each stage of the customer journey.
- Own the brand’s visual and verbal identity (including key brand assets) and ensure its consistency across all customer touchpoints: ads, social, website, app, product pages, emails and post-purchase experience.
- Be the expert in building AI-powered creative production systems across the brand: design and own the workflows, prompts, custom models, templates and guidelines that allow the team to produce on-brand assets at scale (campaign adaptations, social content, banners, product and category visuals), ensuring brand consistency in every piece.
- Support the creative development of 360º campaigns (ATL, digital, social, CRM, onsite and branded content),



ensuring creative excellence at every touchpoint.
- Lead communication plans for new launches and key commercial moments (seasonal campaigns, sales periods, Black Friday, etc.).
- Measure, iterate and optimize creative effectiveness based on performance insights and brand tracking, against key metrics: ad recall, consideration, traffic, conversion rate and Brand Power.
- Collaborate closely with marketing, media, data, and product teams to maximize impact and efficiency.

Requirements

- 5+ years of experience in creative roles (ideally within an agency and/or a digital brand).
- Proven experience in creative teams and managing integrated campaigns.
- A solid portfolio showcasing campaigns that demonstrate both differentiation and effectiveness.
- The ability to bridge the gap between creativity and business results.
- Experience in digital environments (ideally e-commerce) and performance-oriented brands.
- Hands‑on experience with generative AI tools for creative production (image, video and copy), and the ability to turn them into scalable, on‑brand workflows.
- Excellent storytelling and presentation skills , with the ability to pitch and sell ideas effectively.
- High level of English.

What we are looking for

- Strategic mindset with a sharp focus on brand differentiation.
- Ability to generate "breakthrough" ideas that stand out in a saturated category.
- Inspirational leadership style that is both demanding and collaborative.
- The ambition to build a market‑leading brand , not just a competitive one.
- Cultural sensitivity and the ability to authentically connect with real audiences.
- Impact‑oriented approach: a focus on driving tangible results, not just creative output.

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📌 Brand and Creative Specialist (Barcelona)
🏢 EmpresaConfidencial
📍 Barcelona