Experteer Overview

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In this role you will lead channel-based BTL execution aligned to brand strategy, focusing on shopper insights to drive flawless path-to-purchase outcomes. You will collaborate cross-functionally to standardize and adapt toolkit executions, while managing Au0026amp;P budgets and ROI. You’ll act as the customer marketing lead for priority brands, shaping BTL/ATL choices in partnership with Consumer Marketing.

This position centers on fast, impactful activation in key markets with a strong emphasis on entrepreneurship and cross-functional influence.

Compensaciones / Ventajas

- Implement BTL strategy for the Channel in collaboration with cross-functional teams
- Put shopper/guest at the center of decision making using insights and tools for path-to-purchase execution
- Increase BTL consistency with 70% of executions drawn from Channel Marketing toolkits
- Identify gaps and adapt toolkits to stay in line with brand and shopper strategy
- Serve as Customer Marketing lead for priority brands with external focus and partnership with Consumer Marketing
- Contribute to the IAP cycle bringing shopper, customer,



and brand perspectives to BTL discussions
- Maximise ROI on Au0026P, set clear objectives for all investment decisions including GTN spend
- Oversee Au0026P budgets, including phasing and invoice/PO processes
- Coordinate with Activations Managers to ensure flawless execution in Key Cities and Hotspots

Responsabilidades

- Minimum 3 years experience in Marketing or Commercial
- Experience in Premium/FMCG preferred
- Knowledge of channel operations from direct work with key customers in Marketing or Commercial
- Proven track record in stakeholder management
- Experience xugodme delivering shopper marketing activations or events preferred
- Experience with BTL/Creative agencies beneficial
- Exposure to Bacardi Way Of Growth for sustainable brand building
- Fluent English and Spanish (essential)
- Strong presentation and prioritization skills
- Ability to manage multiple projects under pressure and ambiguity

Requisitos principales

- Competitive pay package
- Paid time off and volunteer day
- Retirement/pension plan
- Medical, critical illness, and life insurance
- Employee assistance programs
- Inclusive leave policies

📌 Customer Marketing Manager (Barcelona)
🏢 Bacardi
📍 Barcelona