Spain-based

About the role

Bloom, a digital agency specialized in women’s health, is looking for a Digital Marketing & Data Activation Manager to join the dedicated team serving one of our key US pharmaceutical clients. The role bridges healthcare professional (DTP) and consumer (DTC) marketing efforts through data. This is not a channel execution role — data is the ingredient, insights are the output, and the technical teams execute.

The core of this role is HCP intelligence: synthesizing signals from programmatic vendors, field force CRM, and digital behavior to give the medical side an unfair advantage. The DTC layer — consumer lifecycle, omnichannel activation, audience segmentation — builds on top of that foundation and can be developed on the job by the right candidate.

What you’ll do

DTC — Consumer engagement & activation

- Map and optimize the full omnichannel ecosystem (paid media, organic, web, email, influencer) to capture meaningful consumer signals at every touchpoint
- Build and manage customer lifecycle strategies and retargeting logic based on web behavior, campaign engagement and on-site actions
- Drive customer engagement by translating behavioral data into audience segments ready for paid media activation
- Work closely with paid media and data teams to ensure every channel generates actionable intelligence, not just traffic

DTP — HCP intelligence & CRM enablement

- Synthesize data from digital vendors, programmatic platforms and web analytics to build HCP audience profiles
- Package and structure this intelligence in a format that feeds directly into the medical reps’ CRM, enabling more informed and efficient field conversations




- Collaborate with the field force to understand what information they need and close the loop between digital signals and in-person engagement
- Identify patterns in HCP behavior (content consumed, topics searched, touchpoints engaged) and translate them into actionable rep briefings

A day in the life

- Reviewing last week’s web behavior data and identifying which consumer segments showed intent signals → building a retargeting audience for the paid media team to activate this week
- Pulling HCP engagement data from programmatic vendors (Doximity, PulsePoint) web visits to the HCP site → packaging a briefing for the field force: “These 40 OBGYNs in Texas engaged with the efficacy content three times in the last 30 days — prioritize them this week”
- Sitting in a campaign review with paid media to explain why a customer segment is underperforming and recommending an audience adjustment — not just flagging it, but proposing the fix
- Syncing with the CRM team to ensure HCP intelligence is structured in a way that loads into Synergistix and is usable by reps in the field

What we’re looking for

- 5 years in digital marketing within the pharmaceutical industry — hard requirement
- Proven experience on the DTP / HCP side within pharma — this is the non-negotiable core of the role.



DTC consumer marketing can be developed on the job.
- Understanding of HCP data ecosystems: programmatic vendors (Doximity, PulsePoint), field force CRM dynamics, physician targeting and engagement data
- Omnichannel marketing mindset — ability to read signals across multiple channels and translate them into a coherent activation plan
- Solid understanding of the full digital funnel: paid media, SEO, web analytics, CRM, retargeting, customer lifecycle
- Experience working with data from multiple sources (GA4, ad platforms, programmatic vendors) and synthesizing it into clear outputs
- Understanding of MLR processes, pharma compliance and regulatory requirements
- Experience with Synergistix or similar HCP/field force CRM platforms.
- Fluent English (C1/C2) — role operates in US Eastern hours
- Based in Spain

Nice to have

- Women’s health background
- Experience in retention marketing or consumer lifecycle activation (DTC side)
- US pharma compliance knowledge
- Experience with Salesforce or similar consumer CRM platforms

Why this role is different

You won’t be executing campaigns — you’ll be making every campaign smarter.

Your primary impact is on the HCP side: turning complex data from vendors, field CRM, and digital behavior into physician-level intelligence that gives the medical team a real edge. On the consumer side, you bring that same analytical discipline to audience segmentation, lifecycle activation, and omnichannel signal reading. You are the intelligence layer that connects both worlds — and the right candidate will own the DTP side from day one while growing into the full scope of the role.

📌 Digital Marketing & Data Activation Manager (Madrid)
🏢 Bloom
📍 Madrid