Email & Lifecycle Operations Manager (Barcelona)

Email & Lifecycle Operations Manager (Barcelona)

17 oct
|
Guesty
|
Barcelona

17 oct

Guesty

Barcelona

Experteer Overview

Aumente sus posibilidades de conseguir una entrevista leyendo la siguiente descripción general de este puesto antes de presentar su candidatura.

As Email u0026amp; Lifecycle Operations Manager, you own the end-to-end lifecycle program across email, in-product experiences, SMS, and sales sequences to deliver cohesive journeys. You will build processes, infrastructure, and cross-team workflows, turning unstructured activity into repeatable, measurable projects. This role blends operations with hands-on execution, focusing on deliverability, data health, and impact on conversions and revenue.

You’ll collaborate across teams to optimize campaigns, enable data-driven decisions, and leverage AI for efficiency. This is a build-and-fix role with clear ownership of outcomes.

Compensaciones / Ventajas

- Own the end-to-end email and lifecycle program (workflows, data, deliverability)
- Design and implement cross-channel journeys (email, Pendo in-product, SMS, sales sequences) for cohesive customer experience
- Lead campaign intake and delivery process across content, design, and ops teams
- Build and manage complex HubSpot workflows (triggers, segmentation, QA)
- Maintain deliverability and database health (mailability, bounce hygiene, sender reputation, re-permissioning)




- Partner with BI to measure engagement and downstream revenue impact
- Utilize AI and automation to speed up, scale, and standardize processes
- Proactively identify opportunities to improve conversions, extend reach, and grow the marketable-contact base

Responsabilidades

- Deep HubSpot expertise (admin-level preferred) including workflows, lists, properties, subscription types, reporting
- Operations mindset with process design and tooling focus
- Ability to spot opportunities and convert them into impactful projects
- Holistic, cross-channel thinking for unified customer journeys
- Strong communication and stakeholder xugodme management; proactive risk signaling
- Business acumen and work ethic; ownership of delivery end to end
- Campaign operations experience with cross-functional coordination
- Solid knowledge of email deliverability, mailability, and CRM integrations (Salesforce, enrichment, validation)
- Working knowledge of privacy laws (GDPR required; CAN-SPAM a plus)
- Lifecycle marketing expertise (onboarding, nurture, re-engagement, win-back)
- B2B SaaS marketing experience
- English proficiency with 3+ years professional experience in English-speaking settings

Requisitos principales

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📌 Email & Lifecycle Operations Manager (Barcelona)
🏢 Guesty
📍 Barcelona

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