Director (M/F/X), Hae / Andembry Brand Lead (Les)

Director (M/F/X), Hae / Andembry Brand Lead (Les)

17 oct
|
Csl
|
Les

17 oct

Csl

Les

Director (m/f/x), HAE / ANDEMBRY Brand Lead International Marketing | Hereditary Angioedema

THE OPPORTUNITY
Shape the international HAE portfolio strategy and growth of ANDEMBRY, while defining the complementary positioning of ANDEMBRY and BERINERT across the patient journey. Partner across markets and functions to translate a strong portfolio and brand vision into locally relevant, compliant and measurable execution.

Role purpose
The Director, HAE / ANDEMBRY Brand Lead is responsible for developing and implementing the HAE disease-area and ANDEMBRY brand strategy for the International region. The role drives sustainable growth through market expansion, brand adoption and launch excellence, while shaping the complementary positioning of ANDEMBRY and BERINERT within the HAE portfolio. This requires a consistent international direction that affiliates can adapt to diverse local market needs.
As the marketing subject-matter expert and go-to partner for affiliates, the Director leads the ANDEMBRY International Brand Team (IBT)



and enables cross-functional co-creation with affiliate teams, International Marketing and General Commercial Development. The role translates strategy into integrated portfolio playbooks, programs and capabilities that affiliates can localize and execute effectively.

Key responsibilities Leadership and portfolio ownership
- Lead the development of the HAE disease-area and ANDEMBRY brand strategy for the International region, including a clear and complementary positioning of ANDEMBRY and BERINERT, aligned with portfolio objectives, patient and customer needs, market dynamics, healthcare regulations and business goals.
- Act as the marketing subject-matter expert and trusted business partner for affiliates, creating clarity, confidence and momentum around portfolio strategy and brand priorities.
- Lead the ANDEMBRY IBT, including strategic agenda setting, decision-making, action follow-up and accountability for execution.
- Champion a collaborat

📌 Director (M/F/X), Hae / Andembry Brand Lead (Les)
🏢 Csl
📍 Les

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