Experteer Overview

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In this role you will own and scale Factorial’s UK go-to-market engine, driving demand generation and revenue across the full funnel. You’ll lead a cross-functional, multi-channel strategy to connect marketing activity to pipeline, MRR, and revenue, collaborating with Sales, Partnerships, RevOps, and other marketing teams. You’ll build scalable programs and test new channels to create a predictable growth engine for the UK.

This is a business‑owner role focused on impact, optimization, and external presence through events and partnerships.

Compensaciones / Ventajas

- Own the UK marketing and demand generation strategy aligned to pipeline, MRR, and revenue targets
- Execute an integrated multi-channel plan (paid, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, offline activations)
- Develop campaigns around priority ICPs, industries, accounts, and commercial priorities
- Collaborate with Sales and BDR teams to generate and accelerate qualified pipeline
- Own UK events, webinars, and market activation strategy, tying activities to broader campaigns
- Develop strategic partner marketing programs with UK partners to generate demand and pipeline
- Manage and optimize paid acquisition, lifecycle, nurture, and conversion programs
- Own UK marketing budget, including investment decisions and external agencies/vendors
- Define and monitor KPIs (pipeline, MRR, conversion, CAC, CPD/CPL, ROI, revenue contribution)
- Use performance data to optimize investments and identify scalable opportunities




- Build scalable processes, campaigns, and frameworks for long-term UK growth
- Represent Factorial externally via events, webinars, panels, and industry forums
- Bring UK market insights and learnings to the wider GTM organization

Responsabilidades

- 5+ years of marketing experience with deep UK market exposure
- Proven ownership of UK marketing or demand generation, preferably in B2B SaaS/tech
- Strong understanding of UK B2B landscape, audiences, and GTM dynamics
- Experience building and executing full-funnel, multi-channel demand gen strategies
- Experience across paid media, CRM/lifecycle, inbound, outbound, ABM, events, webinars, content, partnerships, and offline marketing
- Proven track record managing marketing budgets, agencies, and external partners
- Strong commercial mindset linking marketing to pipeline, MRR, revenue, CAC, ROI
- Experience xugodme collaborating with Sales and BDR teams to generate qualified pipeline
- Ability to translate data/market insights into strategic, scalable growth decisions
- Excellent stakeholder management and communication, public speaking and representation skills
- Native-level English or equivalent professional fluency
- Strong understanding of B2B marketing tech stack and system integrations (CRM/MA platforms)
- Experience with dashboards, attribution, funnel reporting, and campaign performance data
- Experience with Google Ads, LinkedIn Ads, analytics, ABM, or related demand gen tech

Requisitos principales

- private health insurance
- growth-oriented, multicultural environment
- Wellhub
- Cobee
- language classes
- breakfast in the office and organic fruit / snacks? (office perks)

📌 Head of Marketing & Growth UK (Barcelona)
🏢 Factorial Hr
📍 Barcelona