About the company

Our client is a family-owned toy company with 40 years of history, a national and international presence, and subsidiaries in the USA, France and Italy. It is a close-knit team, with many people 20+ years in the company and a very positive working climate. We are looking for a Marketing Manager (replacement role) reporting to the CMO.

The role

You will own the marketing strategy for the product portfolio, working with the product design and licensing teams and a sales team running at full speed. Several projects are already under way.

Key responsibilities

- Lead brand positioning and marketing strategy for ~80% of the portfolio, driven by consumer insights.
- Work with the product design and licensing teams on licensed brands.
- Support sales and key retail accounts with marketing plans and materials.
- Align marketing activity with the Italian and French subsidiaries and attend three major trade fairs (USA, Germany).
- Manage and develop a team of two (junior and mid-level).

What we are looking for
- Toy industry experience (essential) and 2+ years in product marketing .
- Experience with licences and TikTok influencer marketing.
- Advanced English .
- Willingness to travel.
- Team leadership is a plus, not a requirement.
- Flexible, resourceful profile, comfortable in a lean organisation with limited structure.

Desired Skills and Experience About the company Our client is a family-owned toy company with 40 years of history, a national and international presence, and subsidiaries in the USA, France and Italy.



It is a close-knit team, with many people 20+ years in the company and a very positive working climate. We are looking for a Marketing Manager (replacement role) reporting to the CMO.

The role

You will own the marketing strategy for the company's product portfolio, working hand in hand with the product team (designers), the licensing team and a sales team that is running at full speed. Several projects are already under way, so you will step into a busy, hands-on environment.

The role

You will own the marketing strategy for the product portfolio, working with the product design and licensing teams and a sales team running at full speed. Several projects are already under way.

Key responsibilities

- Lead brand positioning and marketing strategy for ~80% of the portfolio, driven by consumer insights.
- Work with the product design and licensing teams on licensed brands.
- Support sales and key retail accounts with marketing plans and materials.
- Align marketing activity with the Italian and French subsidiaries and attend three major trade fairs (USA, Germany).
- Manage and develop a team of two (junior and mid-level).

What we are looking for

- Toy industry experience (essential) and 2+ years in product marketing.
- Experience with licences and TikTok influencer marketing.
- Advanced English.
- Willingness to travel.
- Team leadership is a plus, not a requirement.
- Versátil, resourceful profile, comfortable in a lean organisation with limited structure.

📌 Marketing Manager (Barcelona)
🏢 Robert Walters
📍 Barcelona