We’re seeking a results-driven SEO & GEO Senior Consultant to strengthen our clients' digital presence across traditional search engines and AI-powered platforms.

You'll play a pivotal role in enhancing organic visibility, improving brand presence in generative AI responses , leveraging AI to optimize workflows, and ensuring best-in-class SEO & GEO practices.

If you're passionate about search, generative AI, process automation, and innovation — we’d love to meet you.

Key Responsibilities

- Design and execute advanced SEO & GEO strategies focused on organic growth, AI search visibility, automation, and continuous improvement.
- Conduct in-depth keyword research, search intent analysis, and semantic research to inform scalable content strategies and strengthen topical authority.
- Develop and implement GEO strategies to improve brand visibility, mentions, citations, and recommendations across AI-powered platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.
- Optimize on-page SEO elements (metadata, headings, internal linking) and technical SEO factors (indexation, site structure, Core Web Vitals).
- Audit, refine, and scale landing pages, content hubs, and product pages to maximize visibility, engagement, and discoverability across search engines and generative AI platforms.
- Perform competitor, SERP, and AI-generated response analysis to identify visibility gaps, content opportunities, and competitive positioning.
- Develop content optimization strategies based on semantic search, entity optimization, topical authority, and content clustering , adapting content to both traditional and AI-powered search experiences.
- Implement and manage AI-powered tools for content generation, clustering, keyword grouping, workflow automation,



and performance prediction.
- Build and execute ethical link-building and digital authority strategies to reinforce brand credibility, relevance, and online presence.
- Monitor and analyze SEO & GEO performance , combining traditional metrics (rankings, organic traffic, CTR, conversions) with AI visibility indicators such as brand mentions, citations, share of voice, and competitive presence.
- Leverage SEO and GEO monitoring platforms to evaluate brand visibility within LLM-generated responses, identify opportunities, and translate findings into actionable recommendations.
- Collaborate with cross-functional teams (Content, UX, Product, Development, Media, PR, and Analytics) to integrate SEO & GEO into broader digital strategies.
- Stay current on search engine algorithm updates, generative AI developments, LLMs, and emerging search technologies , identifying opportunities for innovation and growth.

Requirements

- Minimum 4 years of proven SEO experience , ideally within digital agencies or high-growth digital environments.
- Fluent in English and Spanish , both written and spoken.
- Strong command of technical SEO, content SEO, and off-page strategies .
- Knowledge of GEO (Generative Engine Optimization) and an understanding of how brands gain visibility, mentions, and citations within AI-generated responses.
- Familiarity with AI-powered search platforms such as ChatGPT,



Gemini, Perplexity, and Google AI Overviews.
- Strong understanding of semantic search, search intent, topical authority, entity optimization, and content clustering .
- Experience with SEO automation and AI-powered workflows (e.g., custom GPTs, prompt-based analysis, and automated reporting) is a plus.
- Proficiency in SEO and analytics tools (e.g., Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush, Looker Studio ).
- Familiarity with GEO monitoring platforms (e.g., Profound, Peec AI, Omnia, LLM Pulse, or equivalent solutions) is a plus.
- Familiarity with data extraction and transformation tools (e.g., Python scripts, Google Sheets automation, APIs) is a plus.
- Exceptional analytical skills and a data-driven mindset , with the ability to translate SEO and GEO insights into actionable recommendations.
- Excellent communication and project management skills.
- Detail-oriented, organized, and comfortable working on multiple projects with tight deadlines.
- Degree in Marketing, Digital Communication, Business, Data Science , or a related field is valued.

Type of contract: Permanent role Aquí, en el grupo Havas, nos enorgullecemos de estar comprometidos con la igualdad de oportunidades para todas las personas y de tener cero tolerancia con la discriminación. Somos un grupo con igualdad de oportunidades y damos la bienvenida a los solicitantes independientemente de su edad, sexo, raza, origen étnico, discapacidad y otros factores que no tienen relación con la capacidad de un individuo para realizar su trabajo.

Debido al gran número de solicitudes recibidas, tan solo contactaremos con los candidatos/as que encajen con el perfil publicado.

📌 SEO & GEO Senior Consultant (Madrid)
🏢 Havas Media Network España
📍 Madrid