For one of our main clients located in Alcobendas, Omnitel is looking for a
Loyalty Rewards Manager
for the Direct To Consumer (DtC) team to support on the Rewards roll out and deployment.

Strengthening our client's DtC business with a loyalty platform strategy is key to maintaining strong growth and competing with other benefits/promotions rather than pricing that creates channel conflict. Activate Customer Data and our client's loyalty platforms with formidable activities and tactics to drive cross-sell and up-sell in the DtC channel.

General Data:
- Type of contract:
Indefinite
- Hours: 09:00h. - 18:00h / Flexibility (40 hours)
- Location: Madrid- Spain Hybrid
- Start Date: Immediate
- Salary range : 30K-34K

Key Responsibilities:
- Create and coordinate the loyalty program initiatives transversally to all business divisions.
- Co-create together with Head of Loyalty & Biz Insights the local CRM strategy & vision, aligned with general Headquarters strategy.
- Manage Rewards program calendar.




- Define & execute the rewards campaigns plan and goals to ensure an effective communication within multiple channels including email, Mobile App notifications, Wallet, etc.
- Prepare dashboard, KPIs, analysis, reporting and comparison of campaigns performance with main user experience, GCRM platform and e-commerce KPIs.
- Identify improvements and new opportunities to expand the loyalty initiatives and results.
- Manage database users tiering program to energize and retain customers, AOV and purchasing frequency.
- Manage GCRM platform to setup new campaigns and update dashboard.
- In collaboration with Customer Service support customer queries and requests.
- Align with legal team to optimise personalization and Rewards communications within the GDPR legal regulation.

Essential requirements:
- 3+ years’ experience as Retention Marketing role with strong digital focus.
- Loyalty program management experience.
- Hands-on experience with digital marketing tools. Salesforce,

📌 Loyalty Rewards Manager (Madrid)
🏢 Omnitel
📍 Madrid