About the role

Bloom
, a digital agency specialized in women’s health, is looking for a Digital Marketing & Data Activation Manager to bridge our healthcare professional (DTP) and consumer (DTC) marketing efforts through data. This is not a channel execution role — data is the ingredient, insights are the output, and the technical teams execute. The core of this role is HCP intelligence: synthesizing signals from programmatic vendors, field force CRM, and digital behavior to give the medical side an unfair advantage. The DTC layer — consumer lifecycle, omnichannel activation, audience segmentation — builds on top of that foundation and can be developed on the job by the right candidate.

What you’ll do

DTC — Consumer engagement & activation
- Map and optimize the full omnichannel ecosystem (paid media, organic, web, email, influencer) to capture meaningful consumer signals at every touchpoint
- Build and manage customer lifecycle strategies and retargeting logic based on web behavior, campaign engagement and on-site actions




- Drive customer engagement by translating behavioral data into audience segments ready for paid media activation
- Work closely with paid media and data teams to ensure every channel generates actionable intelligence, not just traffic

DTP — HCP intelligence & CRM enablement
- Synthesize data from digital vendors, programmatic platforms and web analytics to build HCP audience profiles
- Package and structure this intelligence in a format that feeds directly into the medical reps’ CRM, enabling more informed and efficient field conversations
- Collaborate with the field force to understand what information they need and close the loop between digital signals and in-person engagement
- Identify patterns in HCP behavior (content consumed, topics searched, touchpoints engaged) and translate them into actionable rep briefings

A day in the life
- Reviewing last week’s web behavior data and identifying which consumer segments showed intent signals →

📌 Digital Marketing (Madrid)
🏢 Bloom
📍 Madrid