Experteer Overview
In this role, you will drive the organic growth of Zynga’s mobile games on App Store and Google Play through ASO techniques. You’ll optimize store listings, test visual assets, and analyze metrics to improve visibility and conversions. You’ll work with marketing, product, and creative teams to implement ASO strategies and stay ahead of industry trends. This is a data-driven, cross-functional role focused on maximizing organic acquisition and lifecycle performance. You’ll play a key part in shaping how players discover and engage with Zynga’s games.

Compensaciones / Ventajas
• Define and execute ASO strategies for App Store and Google Play to drive organic growth
• Optimize and test app store visual assets to improve conversion rates
• Create content and briefs to support content and art teams
• Plan and run cross-platform tests to boost performance
• Collaborate with marketing and product to align ASO across initiatives
• Coordinate in-store promotions for events and features




• Manage creation and measurement of Custom Product Pages for iOS and Android
• Track and analyze KPIs to improve organic growth
• Monitor competitors and ASO trends to stay ahead

Responsabilidades
• Proven ASO experience and knowledge
• Knowledge of the mobile gaming marketing landscape
• Strong analytical mindset with pattern recognition
• Advanced Microsoft Excel user
• Nice-to-have BI tools experience (Looker, Tableau)
• Creative thinker with ability to guide designers and copywriters
• Ability to work independently and precisely
• Excellent understanding of ASO best practices from pre-release to live-ops
• Strong communication skills for C-level stakeholders

Requisitos principales
• Hybrid work in Barcelona office (2 days/week)
• 25 days annual leave + public holidays
• Private medical insurance
• Disability and life insurance
• Stock purchase plan
• Professional development budget

📌 ASO Specialist (Barcelona)
🏢 Zynga
📍 Barcelona