David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role focuses on turning CRM into a major revenue channel by driving first-purchase conversion, repeat purchases, retention, reactivation and LTV across a high-volume B2C consumer product.

Position: Senior Lifecycle Marketing Manager
Location: Europe/ASIA, Remote
Employment type: B2B engagement preferred
Remuneration: Competitive total package +bonus .

DUTIES AND RESPONSIBILITIES:
- Own CRM performance across registered-user-to-first-purchase conversion, token revenue and repeat purchase frequency
- Build and optimize customer segments, triggers, campaigns and automated lifecycle journeys
- Drive first-purchase conversion and repeat monetization through targeted CRM initiatives
- Own onboarding, retention, churn prevention, reactivation and LTV initiatives
- Design and run CRM experiments to identify and scale the highest-value opportunities




- Analyze customer behavior and revenue performance to identify opportunities for conversion and monetization
- Measure CRM impact through clear attribution, incrementality and before-and-after performance analysis
- Work cross-functionally to develop and implement CRM initiatives and experiments
- Identify opportunities to improve CRM contribution to overall business revenue
- Build momentum and solve problems independently in an environment without a finished playbook
- Contribute to the development and improvement of the CRM function
- Use AI tools where relevant for analysis, segmentation, personalization, experimentation and content development
- Lead or coach CRM specialists where applicable.

REQUIREMENTS:
- Proven track record of personally driving significant commercial impact through CRM
- Ability to demonstrate a clear CRM improvement with baseline, actions, personal ownership, timeframe and measurable final result
- Relevant B2C experience in a high-volume consumer bu

📌 Senior Lifecycle Marketing Manager (Barcelona)
🏢 David Kennedy Recruitment
📍 Barcelona