17 oct
|
Salve.Lab
|
España
About The Role
We are looking for an experienced Senior Performance Marketing Manager (Paid Acquisition & Growth) to join the Growth team of a fast-growing international consumer AI technology company. This is a highly hands-on role focused on managing and scaling significant paid acquisition budgets across mainstream consumer advertising platforms, including Meta, TikTok, Google, Instagram and Reddit.
You will take direct ownership of campaign execution, creative testing, budget allocation and performance optimisation, with a strong focus on customer acquisition cost (CAC), cost per acquisition (CPA), return on ad spend (ROAS), customer lifetime value (LTV) and payback periods.
The idóneo candidate has a proven track record of personally managing $300,000 or more in monthly advertising spend, delivering measurable commercial improvements and scaling consumer acquisition across multiple markets. This is an execution-focused position requiring direct involvement in advertising platforms, rather than a purely strategic or agency-management role.
You will be expected to demonstrate your individual contributions to campaign performance, including the decisions you made, the changes you implemented and the results you achieved.
Key Responsibilities
• Personally launch, manage and optimise paid acquisition campaigns across mainstream consumer advertising platforms.
• Take direct ownership of significant monthly media budgets, including campaign-level allocation and optimisation.
• Develop and execute performance marketing strategies focused on scalable B2C customer acquisition.
• Monitor and optimise CAC, CPA, ROAS, LTV, payback periods and other commercial performance indicators.
• Lead creative testing initiatives, independently deciding which concepts, audiences and campaigns to test, scale or discontinue.
• Execute high-volume creative testing programmes to identify profitable acquisition opportunities.
• Scale successful campaigns across multiple advertising plat
📌 Senior Performance Marketing Manager (España)
🏢 Salve.Lab
📍 España