Experteer Overview
In this role you will drive Iberia activation marketing for 3M’s Automotive Aftermarket Division, shaping campaigns that fuel local growth and demand. You’ll work closely with Sales, Channel Managers, and cross‑regional teams to localize initiatives, support launches, and strengthen e‑commerce execution. You will lead the Spanish and Portuguese activation plan, manage events and campaigns, and build strategic plans with channel partners. The role offers impact through ABM for MSOs, launch leadership, and performance tracking in a dynamic, collaborative environment.

Compensaciones / Beneficios
• Develop and lead the Spanish and Portuguese marketing activation plan aligned with commercial goals
• Coordinate local events, exhibitions, campaigns and PR to drive awareness and demand
• Support MSO initiatives and develop Account Based Marketing plans for key MSOs
• Lead local launch plans including forecasting, enablement tools, demand generation, and performance tracking




• Partner with channel teams to develop Joint Business Plans (JBP)
• Drive e-commerce activation through content syndication, product listings, Where to Buy, and digital initiatives
• Develop market insights to identify opportunities and improve marketing effectiveness
• Localize and translate integral marketing assets into Spanish

Responsabilidades
• Bachelor's degree required in Business Administration, Economics, or Marketing
• Strong stakeholder management to align sales, channel, and Application Engineering teams
• Excellent written and verbal communication skills
• Strong organizational and project management skills
• Proficiency in Spanish and English
• Collaborative mindset with ability to build internal and external relationships
• Proficiency in MS Office Suite (Excel and PowerPoint)

Requisitos principales
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📌 Activation Marketer (Madrid)
🏢 3M
📍 Madrid