Experteer Overview
In this role you will lead the Hematology brand strategy for PNH within a matrix, influencing global, regional, and local markets. You will shape pre-launch and launch plans, drive long-term commercial value, and partner with cross-functional teams to translate strategic insights into execution. The role offers impact across disease strategy, market access, and communications, contributing to sustained patient access and care. You will work with senior leadership to align on strategic priorities and performance.

Compensaciones / Beneficios
• Lead the in-line brand strategy and value propositions for the indication, coordinating with Medical and Market Access to generate data and RWE.
• Develop and rollout the Disease Strategy Plan (DSP); guide key programs and prioritize initiatives.
• Lead cross-functional CRT (Competitor Response Team) efforts and keep GPT Core Team apprised of major programs and workstreams.
• Provide input to strategic planning (patient funnel, segmentation) and plan stakeholder engagement and governance.




• Drive Global Pre-Launch strategy and planning 12–18 months before launch; collaborate with Ru0026D, Operations, and regional teams to shape launch strategy.
• Refine commercial strategy (positioning, messaging, buying process, patient/HCP segmentation) and ensure local execution in partnership with regional leads.
• Prepare business cases for assets in the pipeline for leadership review and performance monitoring.
• Maintain regular updates on strategy and general performance to senior leadership and governance bodies.

Responsabilidades
• Bachelor degree in business or life sciences
• 10+ years in pharmaceutical/biotech with global/regional/local exposure, including strategic pre-launch and launch experience
• Leadership experience with accountability and track record for delivering business goals in major healthcare markets
• Broad marketing and commercial experience across brand lifecycle stages (pre-launch, launch, long

📌 Global Disease Lead, PNH (Barcelona)
🏢 Alexion Pharmaceuticals
📍 Barcelona