The GTM team sits at the intersection of Product, Sales, Marketing, and Client Success, owning how Papaya takes its products and services to market - from defining the story and positioning, to launching new capabilities, enabling our revenue teams, and ultimately helping drive adoption and revenueOwn GTM strategy and execution for assigned Papaya products and Workforce OS service linesLead product and service launches end-to-end, from positioning and launch strategy through sales readiness, rollout, and adoptionTranslate complex product capabilities into clear, compelling commercial stories and value propositionsDevelop persona-based messaging and positioning that clearly articulates why Papaya, why now, and why we winPartner closely with Product to understand the roadmap and turn innovation into market-ready propositionsWork directly with Sales and Account Management to understand what is happening in real deals, identify gaps, and continuously strengthen our positioningBuild and deliver sales plays that help Revenue teams identify opportunities, run stronger discovery,



overcome objections, and close businessOwn sales enablement for your service line, including training, storytelling sessions, product demos, competitive positioning, and launch readinessCreate the commercial assets sellers need to win, including pitch decks, one-pagers, battlecards, demo stories, landing pages, client-facing materials, and AI-powered sales toolsDevelop competitive intelligence and ensure sellers understand how Papaya differentiates in the marketPartner with Marketing on campaigns, events, website messaging, thought leadership, and demand-generation initiativesUse customer, prospect, seller, and market feedback to continuously improve our GTM strategy and messagingLeverage AI to accelerate research, content creation, enablement, personalization, and GTM executionMeasure the impact of GTM initiatives through adoption, pipeline creation, conversion, product uptake, and revenue impactW

📌 Go-To-Market Manager (Madrid)
🏢 Papaya Global
📍 Madrid