We're looking for a Social Media Lead to own and grow Angel Aligner's social media presence across EMEA. You'll set the organic and paid strategy, manage the budget, lead editorial planning and build our KOL programme, turning the expertise of the doctors we work with into content that drives awareness, engagement and demand. This is a strategic yet hands-on role at the centre of a multi-market team. You'll guide a Social Media Coordinator who handles day-to-day execution (scheduling, publishing, community management, tracking and localisation, paid campaign activation), partner with local markets, agencies and creative teams, and connect EMEA with our teams in other regions.ResponsibilitiesDefine and own the EMEA organic and paid social media strategy across platforms (Meta, LinkedIn, YouTube…), aligned with regional marketing and business objectivesSet KPIs, track performance and deliver regular reporting to the the Digital Marketing Manager and stakeholders, turning data into clear recommendationsOwn and allocate the social media budget across organic and paid activity, optimising spend for the best returnSelect, brief and manage local agencies, ensuring quality, brand consistency and value for moneyEnsure all content complies with brand guidelines, platform policies and healthcare/medical device advertising rules in each EMEA marketEditorial & ContentLead the EMEA editorial calendar and support local market teams in adapting and executing itPlan content with doctors and internal creative, product and education teams, turning clinical expertise into engaging, accessible storiesOrganise and run content shoots, and attend key events (congresses, seminars, study clubs) to capture contentStay on top of platform trends,



formats and features; test new approaches andscale what worksKOL & Influencer ProgrammeBuild the EMEA KOL programme on social: identify and onboard doctors and partners, define collaboration formats and measure impactDevelop KOL social media guidelines (content, disclosure, compliance, brand usage) and a playbook for working with KOLs as efficiently as possibleTeam & Cross-Regional CoordinationGuide and develop the Social Media team, setting priorities and quality standardsCoordinate social media plans with HQ and other regions (e.G. US, Brazil, Middle East) to ensure alignment, share best practices and reuse content across marketsQualifications5+ years' experience in social media marketing, including a strategic role in a regional or multi-market settingRequired SkillsProven track record building and running both organic and paid social strategies; hands-on LinkedIn & Meta Ads Manager experience requiredExperience owning budgets and reporting on performance and ROI, with a strong analytical mindsetStrong content instinct: experience with editorial planning, content shoots and event-based contentComfortable working with medical/clinical stakeholders (doctors) and creative teams, and able to make complex topics simpleExperience managing or mentoring coordinator or junior team membersHighly organised, able to juggle several markets and priorities at onceFluent English; Spanish or French is a strong plusPreferred SkillsExperience building an influencer or KOL programmeExperience working with international or HQ teams across regions (US, LATAM, APAC)Background in healthcare, dental, medtech or another regulated industryKnowledge of healthcare advertising rules in European markets#J-18808-Ljbffr

📌 Social Media Lead - Emea (Madrid)
🏢 Angel Aligner
📍 Madrid