Experteer Overview In this role you will own and scale Factorial’s UK go-to-market engine, driving demand generation and revenue across the full funnel. You’ll lead a cross-functional, multi-channel strategy to connect marketing activity to pipeline, MRR, and revenue, collaborating with Sales, Partnerships, RevOps, and other marketing teams. You’ll build scalable programs and test new channels to create a predictable growth engine for the UK. This is a business‑owner role focused on impact, optimization, and external presence through events and partnerships.Compensaciones / Ventajas - Own the UK marketing and demand generation strategy aligned to pipeline, MRR, and revenue targets - Execute an integrated multi-channel plan (paid, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, offline activations) - Develop campaigns around priority ICPs, industries, accounts, and commercial priorities - Collaborate with Sales and BDR teams to generate and accelerate qualified pipeline - Own UK events, webinars, and market activation strategy, tying activities to broader campaigns - Develop strategic partner marketing programs with UK partners to generate demand and pipeline - Manage and optimize paid acquisition, lifecycle, nurture, and conversion programs - Own UK marketing budget, including investment decisions and external agencies/vendors - Define and monitor KPIs (pipeline, MRR, conversion, CAC, CPD/CPL, ROI, revenue contribution) - Use performance data to optimize investments and identify scalable opportunities - Build scalable processes, campaigns,



and frameworks for long-term UK growth - Represent Factorial externally via events, webinars, panels, and industry forums - Bring UK market insights and learnings to the wider GTM organizationResponsabilidades - 5+ years of marketing experience with deep UK market exposure - Proven ownership of UK marketing or demand generation, preferably in B2B SaaS/tech - Strong understanding of UK B2B landscape, audiences, and GTM dynamics - Experience building and executing full-funnel, multi-channel demand gen strategies - Experience across paid media, CRM/lifecycle, inbound, outbound, ABM, events, webinars, content, partnerships, and offline marketing - Proven track record managing marketing budgets, agencies, and external partners - Strong commercial mindset linking marketing to pipeline, MRR, revenue, CAC, ROI - Experience collaborating with Sales and BDR teams to generate qualified pipeline - Ability to translate data/market insights into strategic, scalable growth decisions - Excellent stakeholder management and communication, public speaking and representation skills - Native-level English or equivalent professional fluency - Strong understanding of B2B marketing tech stack and system integrations (CRM/MA platforms) - Experience with dashboards, attribution, funnel reporting, and campaign performance data - Experience with Google Ads, LinkedIn Ads, analytics, ABM, or related demand gen techRequisitos principales - private health insurance - growth-oriented, multicultural environment - Wellhub - Cobee - language classes - breakfast in the office and organic fruit / snacks? (office perks)

📌 Head Of Marketing & Growth Uk (Barcelona)
🏢 Factorial Hr
📍 Barcelona