17 oct
|
Lío Group
|
Palma
Lío Groupis the world’s leading luxury dining and entertainment company and ambitious expansion plans in global capitals of leisure and nightlife. Known for blending haute cuisine, world-class shows, and exclusive nightlife, Lío is a brand where glamour, creativity, and excellence come together to create extraordinary experiences for the world’s most discerning clientele.THE OPPORTUNITYAre you ready to define the voice, image, and global presence of an iconic brand? Lío is searching for a visionary marketing leader who can elevate our storytelling, strengthen our global identity, and create campaigns that resonate with UHNWIs, tastemakers, and international trendsetters. This is a unique opportunity to shape the future of a brand that embodies luxury, art, and culture.THE ROLEWe are seeking a Group Director of Marketing to lead all aspects of brand strategy, marketing, communications, and digital presence for Lío Group worldwide.
This role requires a creative powerhouse with the commercial acumen to build Lío’s reputation as the ultimate destination for luxury dining and entertainment. Reporting to the Executive Chairman and collaborating with GMs and the Artistic Director, the MD will drive brand equity, guest acquisition, loyalty, and international expansion.KEY RESPONSIBILITIESDefine and execute Lío’s global brand and marketing strategy across all venues and new openings.Build and protect Lío’s brand DNA, ensuring consistency in visual identity, tone of voice, and guest communications.Lead integral campaigns across PR, digital, social media, content, and influencer collaborations, ensuring Lío remains culturally relevant and aspirational.Develop international media partnerships, celebrity endorsements, and high-impact activations to reinforce Lío’s positioning at the top of the luxury leisure market.Oversee performance marketing, customer relationship management, guest databases, and loyalty programs, maximising guest acquisition, retention, and lifetime value.Mana
📌 Marketing Director (Palma)
🏢 Lío Group
📍 Palma