Experteer Overview
As Performance Marketing Product Owner, you define the data-enablement roadmap for media platforms and measurement partners, enabling accurate tracking and compliant data flows. You work with an engineering team to implement web and app tracking, audiences, and data feeds, while collaborating with Legal and Compliance to meet GDPR requirements. You guide marketing teams on technical feasibility and operationalize new strategies. You stay current with platform capabilities to drive robust, future-proof measurement. This role sits at the crossroads of Data, Engineering, Analytics, and Media to enable scalable, privacy-conscious marketing.

Compensaciones / Ventajas
• Define data-enablement roadmap for media platforms and measurement partners
• Coordinate web/app tracking, audience creation, and data feeds with engineering
• Ensure tracking framework compliance with GDPR and privacy requirements
• Lead media tracking and data activation priorities across channels
• Advise marketing teams on technical feasibility and measurement readiness
• Define event tracking specs and coordinate implementation with engineers
• Build and manage audience segments across major platforms




• Audit tracking implementations for accuracy and compliance; establish monitoring routines
• Troubleshoot tagging issues with development teams
• Conduct ad-hoc analyses to identify gaps and quantify impact
• Document tracking setups, audiences, and compliance decisions for transparency
• Stay updated on new products, features, and best practices in media and measurement

Responsabilidades
• 3+ years in analytics implementation, MarTech, AdTech, or related fields
• Master's degree in a technical/scientific discipline
• Experience implementing conversion tracking across marketing platforms (pixel, CAPI, API/Events, Enhanced Conversions)
• Strong understanding of web/app analytics fundamentals and data layer design
• Experience with Meta, TikTok, YouTube, Google Ads, Microsoft Ads, Apple Ads, Criteo, and similar ecosystems
• Attention to detail with rigorous QA and problem-solving mindset
• Proactive, fast learner with interest in data privacy and evolving marketing tech

Requisitos principales
• Prime Plus membership and benefits
• flexible benefits
• relocation support
• premium equipment
• Coursera access
• hybrid work model

📌 Performance Marketing Product Owner (MarTech) - Hybrid (Barcelona)
🏢 Edreams
📍 Barcelona