Enterprise Segment Marketing Strategy Lead Description - Job description As the world's #1 manufacturer of printers and PCs, HP creates technology that makes life better for everyone, everywhere. HP's Office Print Solutions division is evolving, growing beyond hardware into a broader portfolio of enterprise workflow solutions that help businesses digitize, secure, and streamline how work gets done - and we're looking for a Enterprise Segment Marketing Strategy Lead to translate business priorities and customer insights into focused marketing strategies that drive growth. In this role, you'll take the segment business strategy, market intelligence, customer insights, and business priorities and translate them into a clear, differentiated marketing strategy. You'll define the marketing job to be done, identify the audiences and customer needs that matter most, shape the customer journey, and determine where marketing can have the greatest impact. You'll turn that strategy into actionable marketing plans, briefs, and channel priorities,



and orchestrate cross-functional teams across Media, Communications, hp.com, Channel, and Integrated Marketing & Creative. You'll connect customer insight and marketing effectiveness to business outcomes, ensuring that marketing is focused, measurable, and relevant to the moments that matter in the customer journey. How You'll Make an ImpactMarketing Strategy & Growth Planning * Translate business strategy into marketing strategy: use segment business priorities, market dynamics, industry trends, customer insights, and performance data to define the marketing strategy, priorities, and areas of focus for the segment. * Define the marketing job to be done: identify what marketing needs to change, influence, or enable with priority audiences in order to support segment growth - from awareness and consideration through conversion, loyalty, and advocacy. * Identify marketing growth opportunities: turn customer, category, channel, and competi

📌 Enterprise Segment Marketing Strategy Lead (Barcelona)
🏢 HP
📍 Barcelona