Описание: eDreams ODIGEO operates a general travel subscription platform. Its Prime service is powered by a proprietary AI platform and offers members travel products including hotels, rail, flights, dynamic packages, and car rental. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ Задачи: * Define data-enablement roadmaps for media platforms and measurement partners * Coordinate the implementation of web and app tracking, audience creation, and marketing campaign data feeds with an engineering team * Collaborate with Legal and Compliance teams to align tracking with GDPR and privacy requirements * Define and lead the media tracking and data activation agenda, set priorities, identify opportunities, and ensure robust, timely,



and future-proof implementations * Advise marketing teams on technical feasibility and how to operationalize and measure new marketing strategies * Define web and mobile event-tracking specifications and coordinate their implementation * Build and manage audience segments across media platforms and DSPs * Audit tracking implementations and establish ongoing monitoring and validation processes * Troubleshoot tracking and tagging issues with development teams, identify root causes, and implement fixes * Conduct ad hoc analyses to identify tracking gaps, quantify business impact, and assess new or improved tracking implementations * Document tracking setups, audience definitions, and compliance decisions * Monitor new products, features, and best practices across media and measurement platforms Требования: * At least 3 years of experience in analytics implementation, MarTech, AdTech, or a closely related field * A master’s degree in a technical or scientific discipline * Expertise in conversion tracking, audience setup, product and data-feed catalogues, conversion windows, and attribution configurations * Strong understanding of web and app analytics, event str

📌 Performance Marketing Product Owner for MarTech (Bilbao)
🏢 Edreams Odigeo
📍 Bilbao