Lío Group is the world’s leading luxury dining and entertainment company and ambitious expansion plans in global capitals of leisure and nightlife. Known for blending haute cuisine, world-class shows, and exclusive nightlife, Lío is a brand where glamour, creativity, and excellence come together to create extraordinary experiences for the world’s most discerning clientele.
Are you ready to define the voice, image, and global presence of an iconic brand? Lío is searching for a visionary marketing leader who can elevate our storytelling, strengthen our global identity, and create campaigns that resonate with UHNWIs, tastemakers, and international trendsetters. This is a unique opportunity to shape the future of a brand that embodies luxury, art, and culture.
We are seeking a Group Director of Marketing to lead all aspects of brand strategy, marketing, communications, and digital presence for Lío Group worldwide. This role requires a creative powerhouse with the commercial acumen to build Lío’s reputation as the ultimate destination for luxury dining and entertainment. Reporting to the Executive Chairman and collaborating with GMs and the Artistic Director, the MD will drive brand equity, guest acquisition, loyalty, and international expansion.
Define and execute Lío’s global brand and marketing strategy across all venues and new openings.
Build and protect Lío’s brand DNA, ensuring consistency in visual identity, tone of voice, and guest communications.
Lead global campaigns across PR, digital, social media, content, and influencer collaborations, ensuring Lío remains culturally relevant and aspirational.
Oversee performance marketing,



customer relationship management, guest databases, and loyalty programs, maximising guest acquisition, retention, and lifetime value.
Manage and grow Lío’s global digital presence, including website, social media, and emerging platforms, integrating new technologies such as AR/VR to enhance engagement.
Partner with culinary, entertainment, and hospitality leaders to integrate marketing seamlessly with guest experience.
Drive marketing for international expansion, supporting pre-openings and launches in new cities with global campaigns and local market adaptation.
Oversee the creation of marketing playbooks, KPIs, and best practices across all venues.
Lead and inspire a high-performing marketing team across multiple geographies.
12+ years of senior marketing leadership experience in luxury hospitality, lifestyle, entertainment, or fashion.
~ Proven track record of building aspirational global brands.
~ Expertise in digital, content marketing, customer relationship management, and data-driven decision-making.
~ Fluent in English; Spanish or additional languages a plus.
~ Strong network within luxury, media, and influencer communities.

Visionary brand builder with a passion for creativity and innovation.
Trend-conscious, culturally agile, and ahead of global lifestyle shifts.
The opportunity to shape the hospitality vision of one of the world’s most exciting luxury brands.
International travel and exposure to leading global entertainment capitals.
Competitive salary and performance-based incentives.
Join us, and help define the future of general luxury hospitality.
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📌 Head of Marketing, GI (Islas Baleares)
🏢 Lío Group
📍 Islas Baleares