Overview As Marketing CRM Automation Manager, you’ll design and run automated, personalized customer journeys across email, push, SMS, and in-app channels for The Knot Worldwide’s international brands. You’ll partner with CRM Strategy, Product, Analytics, and Marketing to craft data-driven programs that guide couples through the wedding planning journey. You’ll apply hands-on technical know-how in SFMC and/or Braze to scale CRM initiatives in a fast-paced, global environment. This role blends marketing instincts with technical execution to deliver meaningful customer experiences at scale. Compensaciones / Beneficios * versátil vacation * generous parental leave * mental wellbeing support * physical health benefits * financial planning * hybrid work model Responsabilidades * Build, launch, and optimize omnichannel customer journeys and automations (email, push, SMS, in-app) using Salesforce Marketing Cloud and/or Braze * Develop personalized, data-driven CRM programs including behavioral triggers and lifecycle journeys * Leverage Data Extensions, SQL, and audience segmentation for precise targeting and personalization * Utilize HTML, AMPScript and/or Liquid to create and tailor CRM communications * Collaborate with CRM Strategy to design lifecycle campaigns and trigger-based programs * Design, execute, and analyze A/B tests to optimize campaign performance * Monitor performance across campaigns, channels, audiences,



and segments and provide insights * Create and maintain reporting to measure effectiveness and support data-driven decisions * Work cross-functionally with Marketing, Brand Partnerships, Data Engineering, Martech, and CRM Operations on initiatives and launches * Serve as a subject matter expert for SFMC and/or Braze across multiple international markets Requisitos principales * 3–5+ years in CRM marketing automation (building, testing, deploying campaigns) * 1–3+ years hands-on experience with Salesforce Marketing Cloud and/or Braze (Journey Builder, Automation Studio, Data Extensions, segmentation, orchestration) * Working knowledge of SQL, HTML/CSS, AMPScript and/or Liquid for campaign development and personalization * Experience building customer journeys and lifecycle programs across multiple CRM channels * Strong understanding of email marketing best practices, deliverability, and CAN-SPAM compliance * Experience designing and analyzing A/B tests to improve engagement * Ability to work with complex datasets to develop targeted segments and personalized experiences * Strong project management and organizational skills in a fast-paced environment * Excellent verbal, written, and interpersonal communication with cross-functional collaboration * Proactive, curious, and solutions-oriented mindset with focus on learning and continuous improvement * Experience in a global/ multi-brand context is a plus * proactive and curious mindset * strong collaboration and cross-functional communication * attention to detail and organized * Salesforce Marketing Cloud * Braze * Journey Builder

📌 Manager, Global CRM Marketing Automation (Barcelona)
🏢 The Knot Worldwide
📍 Barcelona