Overview In this role you will lead CRM and email campaigns for the EMEA region from Barcelona, delivering BAU and promotional emails across 15+ markets and languages. You will own audience segmentation, build and test campaigns, and ensure quality across multiple stakeholders. You will contribute to a scalable multilingual content library and leverage AI tools to optimise content. This position offers cross-market impact within a multicultural, fast-paced environment. Compensaciones / Incentivos * Permanent contract * Salary range: 35000 – 40000 based on experience * Medical Insurance & Life Insurance after 6 months * Multicultural environment in Barcelona World Trade Centre * Remote work up to 4 days a week * Car Rental Discounts Responsabilidades * Build, test and deploy BAU and promotional email campaigns * Own the EMEA campaign calendar across 15+ markets and languages * Develop and manage audience segmentation and personalised communications * Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns * Coordinate campaign approvals with local market, Brand, Legal and Compliance teams * Support A/B testing,



uplift analysis and campaign optimisation * Monitor campaign performance, engagement, conversion and deliverability * Troubleshoot campaign builds and maintain high QA standards * Support the development of a scalable, compliant multilingual content library, including the use of AI tools * Work with JIRA, Litmus and other CRM campaign tools * Share knowledge and best practices across the wider EMEA CRM team Requisitos principales * Around 5 years of CRM / email marketing experience * Strong experience with Salesforce Marketing Cloud or similar platforms (Adobe Experience Cloud, Braze, SAP Emarsys) * Hands-on experience with AMPscript, Liquid or Javascript * Experience working with Dynamic Content and Data Extensions * Strong knowledge of audience segmentation * Excellent English and Spanish communication skills * Strong attention to detail and a solid QA mindset * Experience working with multiple stakeholders and international markets * strong communication * attention to detail * stakeholder management * Salesforce Marketing Cloud * AMPscript * Liquid

📌 CRM Senior Specialist (Barcelona)
🏢 Avis Budget Group
📍 Barcelona