Overview In this role you will shape our online marketing analytics and AI roadmap, partnering with cross-functional teams to turn data into growth. You will lead a growing analytics team and drive a data-driven, experimental culture to optimize global campaigns. You’ll push advanced analytics and AI to stay at the cutting edge of marketing innovation. This is a strategic, impact-focused position within the Marketing Performance organization that shapes how we measure and optimize performance at scale. Compensaciones / Beneficios * Prime Plus membership and benefits * relocation support * hybrid work model * adaptable benefits and compensation package * Coursera access and professional development * onsite onboarding program and equipment lifecycle program Responsabilidades * Define and execute the analytics and reporting strategy for online marketing campaigns * Champion AI adoption and automation within the marketing analytics ecosystem * Design, track, and analyze experiments and drive a continuous test-and-learn agenda * Lead and mentor a team of analysts, providing context,



tools, and guidance * Translate complex business questions into analyses using Python, R, or SQL and collaborate with stakeholders * Report on campaign performance to senior management with actionable insights from multiple angles Requisitos principales * Degree in a quantitative or technical field (such as Statistics, Mathematics, Physics, Computer Science, Engineering, or related discipline) * Excellent analytical thinking and data storytelling * Proactive ownership and ability to translate goals into actionable strategies * Strong business acumen and focus on trading impact over technical complexity * Experience in digital marketing analytics and prior mentoring/managing analysts * SQL proficiency; experience with Python, R, or similar for data manipulation * Experience building dashboards with Looker Studio/DataStudio, Tableau, or PowerBI * Solid understanding of statistical techniques fo

📌 Online Marketing Analytics Manager (Barcelona)
🏢 Edreams
📍 Barcelona