17 oct
|
Vodafone
|
Málaga
Overview As Senior Portfolio Marketing Manager, you will shape the go-to-market for Vodafone Business Connectivity and Unified Communications. You will lead a marketing team to position and message the portfolio, aligning with brand strategy and customer needs. You’ll drive growth by delivering buyer-focused content and competitive insights across multi-product campaigns. This role sits at the intersection of product, sales, and partners, enabling cross-functional impact. You will influence strategy, mentor your team, and collaborate with technology partners to accelerate results. Responsabilidades * Own connectivity and UC portfolio marketing, including managed services, ensuring timely delivery of activities * Lead and develop a high-performing product marketing team * Partner with Portfolio Leads and Local Marketing to plan annual portfolio marketing activities * Define and maintain positioning for Connectivity & Unified Communications in line with brand * Develop deep product knowledge to create credible messaging * Create buyer-enabled content across the buyer’s journey (presentations, datasheets, whitepapers, case studies, video, tools, web content) * Conduct market research and competitive analysis to inform strategy * Manage Local Market Connectivity/UC portfolio marketing relationships * Collaborate across the Portfolio Marketing team to build multi-portfolio messaging * Serve as subject-matter expert to internal stakeholders (general and local marketing, sales, product) * Partner with Product, Sales, Marketing to design customer-responsive products/services * Grow portfolio marketing relationships with technology partners (Arista, Cisco, Fortinet, Microsoft, RingCentral) * Represent team at Leadership, Partner, Local Marketing and Portfolio meetings * Establish budget management and reporting standards Requisitos principales * Significant B2B product marketing experience focused on Connectivity and/or Unified Communications * Proven ability to develop posit
📌 Senior Portfolio Marketing Manager (Málaga)
🏢 Vodafone
📍 Málaga