Overview In this role, you will lead Ferrers global content strategy and establish a best-in-class Content Excellence model across brands. You’ll partner with Brand, Digital, Medical, and DD&Ai; teams to shape omnichannel content and accelerate AI-driven solutions, driving customer engagement and business performance. You will implement governance, enable global-to-local collaboration, and evolve content management capabilities within the Business Platform. This is a strategic, cross-functional role focused on scalable, compliant, and measurable content impact. Compensaciones / Beneficios * volunteering opportunities * flexible working model * collaborative office environment * development and learning opportunities * wellbeing programs * remuneration customization Responsabilidades * Lead global marketing content strategy aligned with corporate priorities and position content as a driver of engagement and business performance * Own end-to-end content lifecycle from strategy to reuse ensuring quality, consistency,



and scalability * Design and implement a robust content governance model to enable effective integral-local collaboration * Orchestrate omnichannel content experiences across digital and offline channels * Drive Content Operations and push evolution of the Content Management capabilities in the new Business Platform * Define and monitor content performance frameworks and KPIs to measure impact and optimize engagement * Lead innovation in content creation and management leveraging AI and emerging technologies * Partner with Brand Leads, Digital, Data & AI, Medical Excellence, Business Excellence, and Compliance to ensure compliant, customer-centric integration Requisitos principales * Strong experience in international pharmaceutical marketing, ideally within Specialty Care, Rare Diseases, Biotech, or other highly regulated healthcare environments * Proven expertise in content strategy, omnichannel marketing, brand storytelling, and customer-centric communicat

📌 Corporate Marketing Content Excellence Manager (Barcelona)
🏢 Ferrer
📍 Barcelona