Overview In this role, you will lead the end-to-end marketing strategy for Preplys Expansion mission, shaping how we enter new categories, markets, and audiences. You’ll partner with cross-functional leaders to define positioning, messaging, and channel plans, and establish a scalable go-to-market playbook. You drive brand and performance frameworks to ensure marketing is a core driver of growth from day one. This is a high-impact, visible role in a mission-driven company at global scale, with a strong focus on measurable outcomes. Compensaciones / Ventajas * Generous monthly allowance for lessons * Learning & Development budget, including time off for self-development * Competitive financial package with equity * Leave allowance Responsabilidades * Define the marketing vision for Expansion and set strategic direction for new verticals and audiences * Shape go-to-market strategy for non-language subjects and emerging learner personas * Drive brand positioning as a strategic enabler with Brand and Product Marketing * Set a performance framework with KPIs across the funnel and manage reporting * Lead cross-functional alignment and integration of expansion marketing into broader planning * Develop repeatable go-to-market playbooks adaptable across subjects, geographies, and personas Requisitos principales * Significant senior marketing leadership experience in high-growth, international environments * Strategic depth with hands-on execution in channel mix, creative direction, and performance optimization * Experience launching into new markets, categories, or audiences with defined positioning and playbooks * Strong analytical skills with data-driven decision making and ability to build a business case for marketing investment * Executive communication and stakeholder influence across functions and geographies * Brand positioning acumen with experience in repositioning or brand extension * Proven ability to hire, develop, and retain senior marketing talent in dynamic

📌 Head of Marketing Expansion (Barcelona)
🏢 Preply
📍 Barcelona