Overview In this senior FP&A; role, you’ll shape marketing spend strategy and ROI-driven forecasts for a fast-growing education marketplace. You’ll translate Growth and Brand plans into financial models and long-range budgets, influencing senior leadership with actionable insights. The position sits at the intersection of Growth, Brand Marketing, and Finance, offering exposure to global expansion and AI-enabled analytics. You’ll own the financial narrative, drive scenario planning, and help scale performance across markets. Compensaciones / Incentivos * equity * health insurance * leave allowance * relocation package * Learning & Development budget * time off for self-development Responsabilidades * Build and maintain marketing–spend to acquisition/LTV models; deliver monthly/quarterly forecasts and variance narratives * Evaluate incrementality, geo-lift tests, and media mix to optimize spend and understand halo effects and cannibalization * Define investment framework, ROI thresholds,



and spend guardrails for fast but disciplined Growth execution * Size and assess new markets for geo expansion, defining return thresholds and tracking performance * Partner with Growth to translate analyses into recommendations for senior leaders; challenge and validate financial logic * Leverage AI tools to accelerate analysis and model development * Conduct sensitivity analyses and stress-test financial scenarios around macro shifts Requisitos principales * 8+ years in marketing analytics, growth analytics, performance marketing, or Finance roles closely partnered with these functions * Strong fluency in incrementality, CAC/LTV, retention curves, payback periods, geo testing, MMM, attribution, and channel efficiency * Experience in a high-growth B2C marketplace or subscription business * Clear, concise communicator able to defend recommendations before executives * Proven track record of influencing Growth teams and building scalable operational frameworks * Proficiency with Looker,

📌 Senior Manager, Strategic Finance (Barcelona)
🏢 Preply
📍 Barcelona