Overview In this role you drive Salesforce Marketing Cloud-powered marketing initiatives within the Barcelona hub, partnering with business owners, marketing teams, and external partners. You shape feature delivery for campaigns, optimize journeys and data-driven metrics, and lead backlogs in an agile setting. You’ll balance hands-on implementation with strategic product direction to support digital marketing transformation. This is an opportunity to influence marketing automation at scale while collaborating across cultures. Compensaciones / Incentivos * Driving transformation * Career and development within TAKKT AG and Haniel Group * Flexible and smart working arrangement * Central office location with good transport links; tele-work options * International environment and team-building trip to Germany * Company laptop Responsabilidades * Define and prioritize product backlog for Salesforce Marketing Cloud-based campaigns * Collaborate with cross-functional teams to design, implement and optimize customer journeys (Journey Builder)



and CloudPages * Configure and leverage Salesforce Einstein for AI-driven marketing automation * Measure digital marketing metrics, analyze customer data, and optimize campaigns and workflows * Identify architecture and process-improvement opportunities across design, development, and IT deployment * Lead feature discovery and manage sprint planning for marketing automation features * Present complex topics clearly to stakeholders and ensure alignment with business goals Requisitos principales * 2-3 years of experience with Salesforce Marketing Cloud * Experience with e-commerce platforms * Proficiency in SQL * Experience in an agile environment; ideally with scaled agile framework * Knowledge of digital marketing and/or CRM; familiarity with Google Analytics and channel tracking * Knowledge of HTML; basic knowledge of JavaScript, Java, JSP or PHP desirable * Fluency in English * Possession of Salesforce Marketing Cloud Consultant cert

📌 Product Manager Salesforce_Remote Barcelona
🏢 Social You
📍 Barcelona