Overview As Director of SEM at Preply, you will own the integral search strategy and drive scalable performance for a high-growth consumer tech marketplace. You’ll lead a growing team, partner with Data Science and Brand, and collaborate with Google to push the boundaries of AI-enabled search. This role centers on designing systems, shaping long-term strategy, and delivering ROI across markets. You’ll help define how AI reshapes search at scale and across languages, contributing to a mission of transforming education globally. Responsabilidades * Own global SEM strategy across Google Search, PMax, and emerging AI-powered ad formats * Define the vision for growing the channel, expanding keyword coverage and bidding sophistication * Balance automation with human judgment and invest in new capabilities * Shape the future of search as AI reshapes user behavior and formats * Drive performance and scale by owning KPIs and ROI * Oversee keyword architecture and cross-language/multi-market automation * Lead LTV-based bidding in partnership with Data Science * Expand SEM coverage into non-language subjects as the company grows beyond core vertical * Build and lead the team with clear accountability and collaboration models * Define AI usage within the team from individual tooling to campaign-management workflows * Lead cross-functional collaboration to enable scale and align Brand and Growth teams * Translate performance into business impact for senior leadership and investment theses Requisitos principales * Director-level SEM/Performance Marketing experience with ownership of multi-digit million budgets * Deep hands-on knowledge of Google Search, Smart Bidding, and PMax at scale * Experience designing or overseeing SEM automation * Proven record in high-growth e-commerce or consumer tech environments * Experience collaborating with Data Science or engineering teams on performance systems (LTV bidding, prediction models, automation pipelines) * Strategic thinker who connects

📌 Director of SEM (Barcelona)
🏢 Preply
📍 Barcelona