Overview You will drive data-driven insights for online marketing, shaping measurement frameworks and cross‑functional analyses to optimize performance for a global travel platform. In this hybrid role in Barcelona, you’ll lead analytical projects, partner with media teams, and advocate evidence-based decisions that impact marketing strategy. You’ll balance rigorous analysis with real-world constraints while leveraging AI-enabled tools to enhance reporting and experimentation. This position offers growth, a collaborative culture, and opportunity to scale measurement across multiple brands and channels. Compensaciones / Ventajas * Prime Plus membership * competitive salary and benefits package * flexible benefits and bonuses * birthday day off * relocation support * equipment lifecycle program Responsabilidades * Partner with media stakeholders to align measurement with business objectives and improve decision-making * Lead end-to-end analytical projects from problem framing to insights delivery and stakeholder communication * Present evidence-based recommendations with business impact, trade-offs, risks and limitations, driving adoption * Identify and propose new analytical projects, experiments and optimization initiatives * Oversee cross-platform test-and-learn design and implementation * Develop measurement plans and analytical frameworks to evaluate marketing investments * Collaborate with Data Engineering to improve data quality, reliability, and enable new reporting views/datasets * Collaborate with Tracking and Data Activation teams to improve data availability and usability across platforms Requisitos principales * 8+ years of experience in Marketing Analytics * Strong SQL skills for complex queries on large datasets * Strong Python skills for data processing, analysis, automation and visualization * Experience designing complex analytical projects from problem definition to business recommendation * Strong analytics knowledge and ability to apply appropri

📌 Online Marketing Principal Analyst (Barcelona)
🏢 Edreams
📍 Barcelona