Overview As Marketing CRM Automation Manager, you’ll design and run automated, personalized customer journeys across email, push, SMS, and in-app channels for The Knot Worldwide’s international brands. You’ll partner with CRM Strategy, Product, Analytics, and Marketing to craft data-driven programs that guide couples through the wedding planning journey. You’ll apply hands-on technical know-how in SFMC and/or Braze to scale CRM initiatives in a fast-paced, global environment. This role blends marketing instincts with technical execution to deliver meaningful customer experiences at scale. Compensaciones / Ventajas * flexible vacation * generous parental leave * mental wellbeing support * physical health benefits * financial planning * hybrid work model Responsabilidades * Build, launch, and optimize omnichannel customer journeys and automations (email, push, SMS, in-app) using Salesforce Marketing Cloud and/or Braze * Develop personalized, data-driven CRM programs including behavioral triggers and lifecycle journeys * Leverage Data Extensions, SQL,



and audience segmentation for precise targeting and personalization * Utilize HTML, AMPScript and/or Liquid to create and tailor CRM communications * Collaborate with CRM Strategy to design lifecycle campaigns and trigger-based programs * Design, execute, and analyze A/B tests to optimize campaign performance * Monitor performance across campaigns, channels, audiences, and segments and provide insights * Create and maintain reporting to measure effectiveness and support data-driven decisions * Work cross-functionally with Marketing, Brand Partnerships, Data Engineering, Martech, and CRM Operations on initiatives and launches * Serve as a subject matter expert for SFMC and/or Braze across multiple international markets Requisitos principales * 3–5+ years in CRM marketing automation (building, testing, deploying campaigns) * 1–3+ years hands-on experience with Salesforce Marketing Cloud and/or Braze (Journey Builder, Auto

📌 Manager, Global CRM Marketing Automation (Barcelona)
🏢 The Knot Worldwide
📍 Barcelona