Introducing Miiro Hotels... From Paris to Barcelona, London to Gstaad, and Vienna, each Miiro hotel is rooted in its neighbourhood, offering a thoughtful and personal way to travel. About Miiro Borneta Hotel Located in the charming Born district, at the very heart of Barcelona's Ciutat Vella, Miiro Borneta Hotel offers 92 stylish rooms, an open-kitchen restaurant, a cocktail bar, and a spectacular rooftop terrace with breathtaking views of the city center. We are a hotel full of personality, style, and a dynamic atmosphere, where teamwork and both guest and employee experiences are equally valued.

The Role We are seeking a commercially astute and creatively driven Director of Sales to lead the sales strategy for Borneta.

You will be both strategist and storyteller, balancing data-led decision making with a deep understanding of our brand, our neighbourhood, and our guests.

Commercial Strategy & Leadership Develop and execute a multi-segment sales strategy across corporate, leisure, MICE, and partnerships

Drive revenue performance in alignment with budget, pace, and market conditions





Business Development Build and maintain a strong portfolio of key accounts across corporate, agency, and luxury travel networks

Lead proactive sales activity including client entertainment, roadshows, and trade events

Establish strategic partnerships that enhance both rooms and F&B; performance

MICE & Group Performance Grow group and events revenue through targeted prospecting and conversion strategies

Oversee the end-to-end sales journey from enquiry through to contracting

Team Leadership Lead, inspire, and develop the on-property sales team

Foster a culture of accountability, collaboration, and commercial awareness

Ensure clear communication across Sales, Revenue, Marketing, and Operations

Champion a high-performance environment with measurable goals and outcomes

Brand & Market Positioning Act as a brand ambassador, ensuring all sales activity reflects Miiro's tone and eth

📌 Sales Support/Director to Director (Barcelona)
🏢 Miiro Hotels
📍 Barcelona