Growth Marketing & Mar Tech Lead Country: Spain Openbank is looking for a Growth Marketing & Mar Tech Lead to join the new Global Marketing Strategy & Planning team. Openbank is building a new Integral Marketing Strategy & Planning function to take its marketing model to the next level. The team will create reusable capabilities, operating standards and decision tools that help markets move faster, learn from one another and improve the return on existing marketing investment. Local markets will retain execution ownership. The global team will build, test, measure and scale the capabilities that create leverage across Openbank and Santander Consumer Finance. Mission Build the Growth Marketing and Mar Tech capability system that enables Openbank to evolve from predominantly paid, CPA-led acquisition toward diversified, lifecycle-driven growth optimized for long-term customer value. You will connect growth marketing expertise, Mar Tech product thinking and rigorous experimentation to define global standards,



prioritize high-impact use cases and turn market learning into reusable capabilities that can scale across countries. Key Responsibilities Build Growth Marketing capability roadmap. Assess gaps across priority markets in acquisition, CRM/lifecycle, digital channels, conversion, Mar Tech, personalization and experimentation, and translate them into a phased roadmap based on value and market readiness. Shape and scale Openbank's Mar Tech foundation. Define priority Marketing use cases and business requirements for customer interaction platforms, audience/data capabilities, automation, personalization and AI-driven decisioning; partner with Technology, Product and Data on delivery. Establish acquisition and channel best practices. Create reusable standards for full-funnel acquisition, audiences, value-based optimization, paid and owned channels, web/app conversion and CRM/lifecycle activation. Build the experimentation operating system. Set a common method for hypothes

📌 Growth Marketing (Boadilla del Monte)
🏢 Santander
📍 Boadilla del Monte