RESPONSIBILITIES * Execute implementation of the "Winning In" customer marketing strategy in KC. * Building long-term relationships with key strategic customers. * Ownership of the A&P; budget and tools allocated to the City. * Responsible to coordinate and update bottom-up plan worked with BM's and aligned with Field Manager and Customer Marketing Managers. * Ensure negotiation, definition and execution of tailor made visibilities and activations in Key Cities with perfect execution. * BTL Agency Management: from briefing to execution. * Evaluation of Activities developed in the City, M&E; for Key Activities to ensure we continue with proven growth driver activities. * Influence during IAP process to ensure resources and activities needed are covered during IAP process. SKILLS THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY: * You will have an unrivalled passion for the On Trade and experience of delivering moments of "wow" in the sector. * Minimum 3 years sales or marketing experience working preferably in the On Trade channel.



* Experience of working with and influencing stakeholders to develop and implement clear agendas and longer-term execution plans. * Experience in balancing long and short-term priorities to create efficiencies. * Comprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values. * Experience of managing a budget and across multiple stakeholders. * Negotiation skills. * English and Spanish required. LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. La experiencia que se espera de los solicitantes, así como las habilidades y cualificaciones adicionales necesarias para este trabajo, se enumeran a continuación. * Belonging: You have a strong capacity to create a culture of 'Belonging', where people

📌 Activation Manager (Barcelona)
🏢 Bacardi
📍 Barcelona